April 12 news, Baidu (NASDAQ: BIDU) more than four months before its PPC advertising system by the full switch to "Phoenix Nest", the new rules reduce the number of ads per page, which caused the price of popular keywords spikes. Industry specialist monitoring data show that the game industry, the highest price of the most popular keywords have increased eight-fold. This Baidu's performance has been very positive impact.
Beijing-based search engine marketing (SEM) company Yidesiqi (adSage) SEM software developed by AFS almost real-time monitoring software can search for key words, 10 seconds to monitor the time and tens of thousands of keywords automatically bids; AdSage company has more than 300 customers, and the amount of millions of dollars are invested in big clients (Baidu in 2009 invested 14,000 yuan on average each customer), so they Baidu Key words total price movements have first-hand information.
adSage Lei Peng, senior vice president, April 10 (last Saturday) in Xiamen, Fujian "era of 2010 to win the global search engine marketing margins of the General Assembly to disclose to the Netease technology, based on their monitoring, the price of Baidu Key words switch to Phoenix After the nest, there has been rising, the game industry has gained popular keywords maximum eight times, the real estate industry has also increased rapidly, in general, popular keywords have the prices.
Baidu last December 1 鏈?comprehensive search experience for users to switch to improve the phoenix nest, the number of ads on the search page was compressed, the industry had previously forecast prices to popular keywords appear higher, but still allow some of its higher speed advertisers and the industry by surprise.
Lei Peng said that despite the emergence of keyword prices rose, but the new system with higher precision, the conversion rate of ads have increased, so advertisers return on investment (ROI) there is no decline, and even some advertiser ROI is also improved, so advertisers do not reduce the running program.
Baidu Key words price increase on Baidu's performance is good news. Previously, the switch on the performance of Phoenix Nest, Baidu executives in the February 10 fourth-quarter earnings conference call on the analyst's position is that the "difficult to predict."
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